Promoting dental health
Chewing keeps your dog's teeth clean and its jaws strong. Providing appropriate chew toys can reduce plaque and tartar build-up and promote excellent oral hygiene.
Encouraging mental stimulation
Chewing offers mental enrichment, including for dogs who spend time alone. It keeps their minds engaged and helps them to explore their environment in a safe and satisfying way.

Providing stress relief
Chewing can be a calming activity for your dog, helping to alleviate stress and anxiety. The repetitive motion releases feel-good chemicals like dopamine and endorphins. This helps your dog to feel good and more relaxed.
Easing teething discomfort
For puppies, chewing is essential for soothing the discomfort of teething. Young dogs chew to soothe the pain of sore gums and aid the cutting of adult teeth.
Facilitating exploration
Dogs explore the world around them with their mouth. This is especially true for puppies and dogs that getting to know their new environment after like being adopted. Chewing is a way to investigate and understand their surroundings.
Stop your dog chewing something you love by giving it something it can’t resist.
By understanding and supporting your dog’s natural instinct to chew, you can help to ensure this activity remains a positive and beneficial part of its life.
Chew like nature intended
