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The Bonno story began in 2021 in Kerikeri, a charming town nestled in the historic and beautiful, Bay of Islands, New Zealand. After a successful day’s fishing, the idea was sparked while smoking a days catch with the distinctive and aromatic native Mānuka wood.

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The chew toy that comes naturally

Rosie, the Border Collie, quietly snuck off with a small piece of Mānuka and started chewing in her favourite corner. Expecting it to be unsafe, but to everyone's surprise, she was happily gnawing away without any issues. The ends of the wood had softened and frayed into gentle bristles, almost like a natural toothbrush, and Rosie seemed to love every minute of it.

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Inspired by Rosie and her love of that piece of Mānuka - and seeing wooden chewing toys of varying quality everywhere - we set out to create a Mānuka dog chew. That’s where Bonno began: a family‑built idea from the Bay of Islands, now proudly carried forward in the Bay of Plenty, New Zealand.

Meet our pack of rigorous testers
Rosie
Rosie:

Discoverer Top Dog

Prefers to supervise the control centre, often with one or two eyes closed. Her favourite (after chewing) is to grab a Bonno when she's all excited to go for a walk or practise her agility skills.

Bubbles
Bubbles:

Chief Tester

Bubbles = Troubles. She loves working and takes every opportunity to take chew samples at random.

Donn - Trainee Tester
Donn:

Trainee Tester

Our latest addition to the family. In Training. Has preferred Bonno chews over any piece of furniture since day one.

Charlie:
New to the Chew

Charlie has been busy learning the ropes of what it takes to be a Bonno ambassador, and we're happy to report Charlie is chewing through her training!

Where it all began...

Bonno began with a dog-mum, a craftsman, and a problem worth solving.

Stefanie, passionate Dog Agility competitor and proud owner of Rosie and Bubbles, knew what dogs needed. She brought the drive to make it happen. Ask anyone who knows her and they'll tell you she's organised. She'll just smile.

Tony brought the craft. A fisherman happiest with his tools in hand, he poured genuine care into every chew he made. For Tony, making Bonno wasn't work. It was a pleasure.

In 2026, the leash was handed to Jerome and Sandrine, based in the Bay of Plenty, who share the same passion for sustainable products, beloved animals, and doing things properly.

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Sustainably sourced Mānuka from New Zealand

We’re passionate about our dogs—they’re truly part of our family, and we always want the best for them. The discovery that led to Bonno has given us the chance to share something special that reflects our values. We’re committed to these values and always looking for ways to improve, working towards achieving independent sustainability certification.

Bark off plastic

Bonno is crafted using only natural ingredients. Each Mānuka chew is naturally seasoned, carefully handcrafted, and finished with New Zealand Flaxseed Oil. There are no artificial additives, plastics, or nylon—just an all-natural product that's simple and pure.

Scientifically Trusted

All our claims are genuine and supported by customers, clients or science. Bonno is the favourite chew toy of our dogs. Testers were part of our journey from the start, and their feedback was and is overwhelmingly positive. Our Mānuka wood has been scientifically tested to be free from essential oils.

Naturally Sustainable
Bonno’s Mānuka is responsibly sourced as a natural byproduct from local industries, reducing waste while maximising value. We work with sustainably managed Mānuka forests to protect and replenish this iconic resource for the future. Our commitment goes beyond production — we invest in learning, innovation, and forest stewardship to ensure Mānuka ecosystems remain healthy, resilient, and abundant.

Bonno are proud supporters of SPCA Whakatane. We donate chews for their shelter dogs to enjoy and support SPCA to sell them to visitors and new dog parents, with all profits going back to the SPCA. It's our way of helping the dogs feel more at home while supporting a great cause.

Bark with the Best

We are always on look out for partners in Retail and Wholesale who share our values and what we stand for. Together we can work to make the goodness of our product available around the world.

“Woof woof woof“
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Bonno® is a registered trademark. Copyright © 2026 JB & HA Brosnahan Limited. All Rights Reserved.